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OUR COMPANY

Beauty & Luxury has a prestigious portfolio of some of the world's most desired luxury brands, divided into two divisions. One division for selective brands and one division, called B&L Alta Profumeria, for niche brands.
What we do is creating growth and profit for our partners.
We are brand builders by passion and apply our local knowledge to international brand strategies.
Our services include all elements of the marketing mix, above and below the line.
We are experts in creating the ideal and most suitable distribution for every brand.
Beauty & Luxury is one of the leading players in the Italian fragrance market due to the trust and believe of our clients and partners in the long standing professionalism and experience of our people.

MARKETKNOWLEDGE

MARKET KNOWLEDGE

Fact based decision making and continuous market analysis are an integral part of our working approach.
Excellent relationships with all key players are another key element to our success.
We have access to the entire selective distribution, from department stores to chains and all selective privately owned doors in Italy via an expert team of sales reps and National Key accounts.
Our experience and market knowledge allow us to create the most suitable distribution in the Italian market for all our partners.
The same expertise and knowledge can be found in our marketing approach and the brand management.
We constantly strive to deliver the best possible service to all our partners.

BRANDDEVELOPMENT

BRAND DEVELOPMENT

Our aim is to be respected by our partners and to be envied by our competitors for the quality of the work we do and the expertise and compactness of our team.
- Having a marketing-driven culture, we transform every brand’s international strategy into local success stories.
- We think customer in everything we do.                
- Sell-out is our key focus and we pay maximum attention to business building, door by door.
- Sales and marketing work hand in hand.
- An experienced sales force, merchandisers and sell-out experts translate our strategies into sales results at the point of sales.
- Outstanding PR and media buying are part of our services.

TEAM

TEAM

Our employees are the heart of our business. More than 80 dedicated and experienced people in our offices and in the field take great pride and joy to represent our passion.
All of our employees share the same excitement for beauty and cosmetics and we have a strong experience in all sectors of the selective beauty market from fragrances to skincare and make-up.
Sell-out is our key focus and we pay maximum attention to business building door by door. Selective distribution is our core business, brand building is our passion.
Having a marketing-driven culture, we transform every brand’s international strategy into a local success story.
Sales and marketing work hand in hand to achieve this goal.